GOOGLE ADS GUIDE FOR FOOD BUSINESSES
Written by Oyinkansola Ehindero,
20 days ago
You’ve built an incredible brand and have mouth-watering products that consumers crave. Now it's time to expand your business and reach a wider audience, that's where Google Search Ads come in. Leveraging Google ads can help you showcase your products or services to potential customers across the country.
In this article, we will provide you with step-by-step guidance on how to run effective Google ads.
What is a Google Ad?
Google Ads is Google’s paid search engine advertising service that helps you place ads at the top of search results and across its Display Network. In other words, Google Search Ads allow you to bid on keywords relevant to your product or service, which puts your brand in the spotlight when consumers search for products like yours.
Google Ads Guide For Your Food Business
This is a step-by-step procedure on how to run a Google ad:
Step 1: Campaign objective
Google Ads has a number of campaign objectives for food businesses. This includes Sales, Leads, and Website Traffic and you can pick the one most relevant for your business.
Step 2: Pick Your Campaign Type
Choosing the right campaign type is crucial when running Google ads. Your choice will determine where your ads appear, who sees them, and how much they cost. There are various types of campaigns:
•Search Campaigns
These ads appear on Google’s search engine results pages (SERPs) when users type in keywords related to your business.
•Display Campaigns
Display campaigns allow you to show ads on Google’s network of websites, which includes over 2 million sites and reaches 90% of internet users globally.
•Shopping Campaigns
Shopping campaigns are perfect for e-commerce businesses looking to showcase their products directly on Google’s SERPs. These ads display product images, prices, and store information.
•Video Campaigns
Video campaigns allow you to display ads on YouTube and across Google’s video partner sites.
Step 3: Create the Campaign
Once you’ve chosen the type of campaign that best suits your needs, the next step is to create your Google ad campaign. You do that by
1 . Sign In to Google Ads
2. Switch to Expert Mode
3. Click on Start a New Campaign
4 . Select Your Campaign Type
5 .Set Up Campaign Settings
Step 4: Define Your Target Audience
Defining your target audience is one of the most crucial steps when setting up Google ads. Knowing who your audience is will ensure that your ads reach those who are most likely to engage with your content, products, or services.
Step 5: Set Your Ad Schedule
By choosing when your ads are displayed, you can ensure that they reach your target audience at the most effective times. This can help you manage your budget better and maximize your ad performance. For example in Nigeria, internet usage peaks during certain hours, especially during lunchtime and in the evening after work hours.
Step 6: Select Your Locations and Languages
Selecting the right locations and languages is very important for optimizing your Google ads. This step ensures that your ads reach the right audience in the regions you are targeting and in the language they understand.
Step 7: Set a Daily Budget for Your Google ads
Budgeting is a critical step in creating successful Google ads. Setting a daily (the amount you’re willing to spend on your campaign each day) and overall budget (the total amount you want to spend over the course of your campaign) ensures that your ad spend aligns with your financial goals while maximizing your return on investment (ROI).
Step 8: Choose Between Manual and Automated Bidding Options
Choosing the right bidding strategy is a vital decision when setting up your Google ads. Your choice between manual and automated bidding will directly impact how your budget is spent and how your ads perform. What are Manual and Automated bidding?
•Manual bidding: Manual bidding allows you to set specific bids for your ads, giving you full control over how much you’re willing to pay for each click or impression.
•Automated bidding: Automated bidding allows Google’s algorithms to adjust your bids in real time based on various factors such as competition and user behavior.
Step 9: Add Your Keywords
Keywords determine when and where your ads will appear, directly impacting your campaign’s performance. Adding the right keywords is the next step in setting up a successful Google ad campaign.
Step 10: Optimize Your Landing Page
Before launching your Google ads, make a series of final checks to ensure everything is set up correctly. These checks will help you avoid mistakes.
Step 11: Analyze Data and Make Necessary Adjustments
The key to running successful ad campaigns is continuous monitoring and making necessary adjustments based on the data you gather.
Benefits of Google Ads For Your Food Business
Google ads offer a lot of benefits, such as:
•Attracting new customers
By having your restaurant at the top of the page, you increase your visibility and persuade people to become first-time customers.
•Target your specific audience
Google gives you a variety of factors you can take advantage of to target your audience.
•Learn more about your customers
By monitoring your ads, you will see what campaigns work for your restaurant and what type of products persuade people to become customers.
How much do I need to run Google Ads?
You can start running Google Ads with any budget. There is no minimum amount required, but you should set a budget that aligns with your goals. A daily budget of ₦1,000 to ₦5,000 is common for small businesses in Nigeria.
Now that you know how to set up the most efficient Google ads for your food business, it is time to put your knowledge into practice.