HOW TO RUN INSTAGRAM ADS FOR YOUR FOOD BUSINESS 

Written by Oyinkansola Ehindero,
20 days ago

HOW TO RUN INSTAGRAM ADS FOR YOUR FOOD BUSINESS 

Instagram is a social networking service, and since its creation in 2012, the app has grown massively in popularity. Instagram has over a billion users so naturally, with that kind of fan base, it’s no surprise that Instagram is one of the most effective ways to market your food business.

In this article,e you will learn how to run Instagram ads for your food business.

What Does Instagram Ads Look Like?

These ads appear in different places on Instagram, including users’ feeds, Stories, Explore pages, and even shopping sections. What makes Instagram ads stand out is that they look almost the same as normal posts, but they have a small “Sponsored” label that tells users it’s a paid ad.

STEP-BY-STEP GUIDE TO CREATE INSTAGRAM ADS

Instagram provides two main options when it comes to advertising your business, promoting an existing post directly within the app called “Boosting” or setting up a customized ad campaign using the Meta Ads Manager. Both methods can be effective depending on your advertising goals. 

Method 1: BOOSTING - Promote a Post Directly on Instagram 

This method is the fastest and easiest way to advertise your business. All you need is your business account, which is connected to your Facebook Business Page. 

Step 1: Choose a Post to Promote 

•Scroll through your feed and find your most liked post that has performed well 

•Below the post, Tap on the Boost Post button you see below 

Step 2: Set Your Goal

•Instagram allows you to select one of three goals for your boosted post:

-More profile visits

-More website visits

-More messages

-More website visit 

Choose the goal that aligns with your advertising objectives. 

Step 3: Define Your Audience

You can either, let Instagram define your audience automatically based on your follower data, or

Manually create your audience based on demographics like location, age, interests, and behavior.

Step 4: Set Your Budget and Duration

Decide on your daily budget, Instagram will show you how many people your post could reach based on your budget.

Next, you can set the ad to run for a specific number of days or let it run continuously until you manually stop it.

Step 5: Review and Boost

Once you’ve finalized your audience, budget, and duration, review the details of your promotion. If everything looks good, click the Boost Post button to submit it for approval. Instagram typically reviews ads within 24 hours. You can monitor your ad’s performance by going to the Promotions tab in your Instagram profile.

Method 2: Create a New Ad Using Meta Ads Manager

If you need more control and flexibility over your Instagram Ads for your business in Nigeria, then using the Meta Ads Manager is the best option. This allows you to target your audience with precision and customize every aspect of your campaign.

Step 1: Access Meta Ads Manager

Go to Meta Ads Manager.

Click + Create to start a new campaign.

Step 2: Select Your Campaign Objective

Meta offers six campaign objectives tailored for Instagram ads. Choose the one that best fits your goals

Step 3: Name Your Campaign

Give your campaign a unique name that reflects its goal. This will help you keep track of your ads and their performance

Step 4: Set Your Budget and Schedule

You’ll need to decide whether you want to set a daily budget or the amount you want to spend each day. or a lifetime budget, the total amount you’ll spend for the entire campaign.

Step 5: Define Your Audience

This is where you decide who sees your ad. You can create a new audience or use a saved one. It’s important to target based on location, demographics, and interests: Consider targeting based on interests like entrepreneurship, online shopping, or specific niches related to your business.

Step 6: Choose Ad Placements

You can choose either: Automatic Placements: Meta chooses where your ads will perform best.

Manual Placements: You can specifically choose to show your ad only on Instagram and not on any other social media app

Step 7: Create Your Ad

Now it’s time to design your ad. You can choose from different formats, such as; a high-quality image, a short video ad to explain your brand or products, carousels, or a collection. It's important to include a text that communicates your brand message, call to Action, and your website link.

Step 8: Track Performance and Make Adjustments

Once your ad is live, you can use the Meta Ads Manager to monitor its performance. If needed, make adjustments to your audience, budget, or ad creative to improve results.

Benefits of Running Instagram Ads for Your Business in Nigeria

Running Instagram ads for your food business has several advantages such as:

•Targeting the Right Audience

Instagram ads allow you to reach specific groups of people who are more likely to be interested in your business.

•Increase Brand Awareness

Instagram ads are one of the fastest ways to get more eyes on your brand. Since Instagram ads appear in different places like Stories, Explore, and Feed, people from all over the world will see them. 

•Drive Website Traffic and Sales

 Instagram ads can drive people directly to your site, increasing your chances of making a sale.

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•Showcase Your Products in Multiple Formats

Instagram offers different ad formats like Photo Ads, Video Ads, Carousel Ads, and Stories Ads to be able to showcase your products in multiple formats.

How Much Do Instagram Ads Cost in Nigeria? The cost of running ads on Instagram varies depending on factors such as your ad objectives, target audience, and bidding strategy.

Daily Budget: This is the amount you’re willing to spend per day. For example, if you set a daily budget of ₦2,000, Instagram will spend that amount each day to show your ad to as many people as possible within your budget.

Lifetime Budget: With this option, you set the total amount you’re willing to spend for the entire campaign duration. For instance, if you set a ₦20,000 lifetime budget for a 10-day ad campaign, Instagram will spread that amount across the days.

Meta, the parent company of Instagram, recommends starting with at least $5 (around ₦3,750) per day. However, you can adjust your budget based on your goals.

Whether you’re interested in Instagram as a way of marketing your food business or promoting your home-based bakery, Instagram offers no shortage of ways to attract new customers and connect with existing ones.